Interactive MicroLearning Module
Selling with Stories
Here’s a bright idea for empowering sales growth. I crafted a microlearning module to help salespeople close the deal by weaving narratives that connect with customers’ needs and values.
Project Information
Audience: Lumina sales professionals seeking to enhance their ability to connect with clients and communicate product value.
Responsibilities: Instructional Design, eLearning Development, Visual Design, Storyboarding, Content Writing.
The Challenge
In competitive tech-based industries, effectively communicating product value is crucial. Sales professionals often rely solely on technical specifications, which may not resonate emotionally with potential clients, leading to missed opportunities and disengagement.
The Solution
To bridge this gap, I developed “Selling with Stories,” an interactive microlearning module aimed at empowering Lumina’s sales team to craft compelling narratives around their products. The course emphasizes the power of storytelling in building customer relationships and highlights how to align product features with clients’ needs through engaging narratives.
Using interactive activities and sleek, minimalist animation, this module guides the learner through the processes of developing an emotionally engaging narrative which directly addresses a client’s concerns, needs, and passions. It culminates with a customized printable certificate to demonstrate the learner’s accomplishments.
Development
Following the ADDIE model, I conducted a thorough needs analysis to understand the sales team’s challenges and the clients’ decision-making processes. Collaborating with sales experts, I designed a storyboard that integrated interactive elements, such as scenario-based learning and decision-making exercises, to simulate real-world sales interactions.
The visual design is sleek and professional, incorporating Lumina’s branding elements to create a cohesive learning experience. I developed Interactive components, including drag-and-drop activities and branching scenarios, to engage learners actively. Iterative testing and feedback ensured the module’s effectiveness and accessibility across various devices.
Outcomes
Although conceptual, “Selling with Stories” has received positive feedback from peers for its innovative approach to sales training. If implemented, its success would be measured through improved sales performance and client engagement metrics. This project underscores the importance of storytelling in sales and demonstrates my ability to create impactful learning experiences that drive business results.
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