Adhering to the ADDIE model, I began with a comprehensive needs analysis to identify the key challenges and gaps in knowledge for wine beginners. Collaborating with SMEs in the wine industry, I created a detailed storyboard that mapped out the course’s dynamic, interactive activities and engaging flow.

The visual design was intentionally vibrant and immersive, using stunning vineyard photography and elegant layouts to evoke the sophistication of the wine world. At the same time, the interactive and playful components—like drag-and-drop games, sliders, and clickable maps—were designed to make the content feel approachable and fun. By transforming what can feel like an exclusive or intimidating subject into an engaging and entertaining experience, the course invites learners to explore and enjoy the material without feeling out of place.

Throughout the development process, I conducted iterative testing to refine both the content and user experience. Feedback from peers and testers ensured the course was accessible, visually appealing, and user-friendly across devices, delivering a polished and enjoyable  experience for learners of all experience levels.